Custom software.On a monthly plan.
Apps, integrations, automations, and AI agents built for how your business actually works. Start building for $2,500 a month, then step down to $29 once it does what you need.
Trusted by 100+ DTC brands worldwide
The problem
Every other way of getting software built is worse.
The three routes brands try before they call us.
Hiring costs more than the software.
A capable developer is $6,000 to $10,000 a month before they have shipped anything, and you carry the recruiting risk, the quiet months, and the day they leave with the only knowledge of how it works.
Agencies quote a project, then vanish.
You get a fixed scope, a fixed price, and an invoice for every change after that. Six months later nobody owns it, the dependencies are out of date, and one Shopify API change has quietly broken it.
Off-the-shelf apps almost fit.
You end up stacking four apps that half solve the problem, paying four subscriptions, and still exporting to a spreadsheet to do the part that actually matters to your business.
How it works
Subscribe, ship, step down.
One flat monthly price while we build, and a much smaller one once it is done.
Scope
One call to work out what it needs to do. We come back with what we would build, how it plugs into your stack, and roughly when you would see it.
Subscribe
You start on the Build plan. Add as many requests as you like to a shared board and reorder them whenever priorities change. We work one at a time.
Ship
We design, build, deploy, and run it on our infrastructure. You get a working link to click, not a status report to read.
Step down
Once it does what you need, drop to a smaller plan. Same team, same software, a fraction of the bill. Move back up any month you need real work again.
What we build
Software that does the thing no app on the store does.
- Embedded Shopify apps
- Internal dashboards
- Admin extensions
- Customer portals
- ERP and 3PL sync
- CRM and helpdesk
- Accounting and invoicing
- Custom APIs
- Order and inventory workflows
- Scheduled jobs
- Webhook pipelines
- Alerts and reporting
- Support and sales agents
- Data analysis agents
- Content generation
- Human approval steps
Pricing
Four plans. One price each month.
Everyone starts on Build. When the software is finished, you move down the ladder rather than off it.
Build
Unlimited requests, one active at a time. This is how the software gets built.
- Unlimited requests on a shared board
- One request worked on at a time
- Reprioritize the queue whenever you want
- Design, development, and deployment
- Hosting and infrastructure included
- Pause or cancel at the end of any month
Changes
Live software that keeps moving. Copy, layout, and small features every month.
- Copy, content, and layout changes
- Small features and improvements
- Everything in Maintenance
- Move back up to Build any month
Maintenance
Keep it running. Patches, platform changes, and someone on the other end when it breaks.
- Security patches and dependency updates
- Shopify API version upgrades
- Bug fixes and uptime monitoring
- Everything in Hosting
Hosting
Done and stable. We keep it online and you stop paying for development.
- Hosting, domain, and SSL
- Uptime monitoring
- Your data stays yours and exportable
- No development work included
Every plan is month to month. Move up or down at the start of any month and cancel whenever you like. Third-party costs that scale with your usage, like AI model tokens or paid APIs, are billed at cost on top.
You never touch the code, and that is the point.
We host it, deploy it, monitor it, and patch it. There is no repository for your team to manage, no server to keep alive at 2am, and no developer to replace when they hand in their notice. You get working software and a login.
But you can buy it out.
If you would rather take it in-house, you can buy the source outright at any point and we will hand over the repository, the documentation, and a walkthrough with the people who built it. Priced per build, available on request.
The brands we build for
See more results from our clients.
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Frequently Asked Questions
What does unlimited requests, one at a time actually mean?
Put as many requests on the board as you want. We work through them one at a time in the order you set, and you can reorder that list whenever priorities change. When one ships, the next one starts. In practice most clients see something new land every week.
Who owns the software?
We own and host the code while you are on a plan, which is exactly what keeps the monthly price flat and predictable. Your data is always yours and always exportable. If you want the code itself, you can buy it out at any point and we will hand everything over.
Can you work with software we already have?
Sometimes. If the stack is reasonable and the code is reasonably documented, yes. If it is not, rebuilding the parts that matter is usually faster and cheaper than untangling it, and we will tell you honestly which situation you are in before you commit.
Why not just hire a developer?
If you have twelve months of full-time work and the appetite to manage an engineer, hiring is the right call. If what you actually have is a backlog of things that need building and then keeping alive, a plan costs less, starts this month, and does not leave when someone resigns.
How long until the first version is live?
Most first builds are usable within three to six weeks, depending on what they connect to. You get a staging link to click well before that, so you are reacting to real software rather than to a document.
What happens if I cancel?
Anything we built stops running when your last plan ends, so we will export your data and give you notice. Most clients drop to the $29 hosting plan instead, which keeps the software live indefinitely for less than the cost of a single Shopify app.
Is this only for Shopify brands?
Most of what we build connects to Shopify in some way, because that is where our clients sell. The plans themselves cover any web app, integration, automation, or AI agent your business needs.
See If We're a Fit
When you book a call, you're not speaking to a salesperson. You're speaking to the founders. Tell us where you're at, we'll tell you exactly what we'd do. No fluff, no pressure.
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