Standing DesksHow We Grew Revenue per Session by 53% for Omnidesk Australia
Omnidesk’s product page was sending high-intent buyers away before they could commit. We redesigned the above-the-fold experience to make the buying decision immediate and frictionless - driving a 53% lift in revenue per session.
Overview
Omnidesk Australia is one of the most recognised standing desk brands in the Asia-Pacific market, known for premium build quality and a passionate customer base. They came to us with a problem that was costing them on every single visit: high-intent shoppers were arriving on product pages and leaving without buying. The brand was strong. The product was excellent. The page wasn’t doing its job. The above-the-fold area led with aspirational imagery but buried the product name, configuration options, and price. Buyers couldn’t find what they needed without scrolling, and on mobile, the Add to Cart button was gone the moment anyone started reading. We treated the product page as the make-or-break moment in the funnel and rebuilt it around the decision, not the brand story.
Before & After
Product Page - Above the Fold Redesign
Hypothesis
The product page hero was prioritising brand aesthetics over buying signals. The product name, configuration options, and price were below the fold - shoppers were leaving before they had the information they needed to decide.
Goal
Surface the complete buying decision above the fold - product name, variant selector, explicit savings, and a clear Add to Cart - and keep the CTA persistent on mobile throughout the entire page.
Results
We rebuilt the hero around the decision: product name, configuration selector, savings callout, and dual CTAs all visible on load. A sticky mobile CTA bar ensured purchase intent was never lost mid-scroll.
The product page hero was prioritising brand aesthetics over buying signals. The product name, configuration options, and price were below the fold - shoppers were leaving before they had the information they needed to decide.
Surface the complete buying decision above the fold - product name, variant selector, explicit savings, and a clear Add to Cart - and keep the CTA persistent on mobile throughout the entire page.
We rebuilt the hero around the decision: product name, configuration selector, savings callout, and dual CTAs all visible on load. A sticky mobile CTA bar ensured purchase intent was never lost mid-scroll.
We knew our product page wasn’t converting the way it should, but we couldn’t pinpoint why. Byteex identified the exact friction points within days and delivered a redesign that made an immediate, measurable difference. The lift in revenue per session was significant and it’s held. We’ve since engaged them on two more pages.
Omnidesk Team
eCommerce, Omnidesk Australia
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