Beauty & WellnessHow We Lifted Conversion Rate by 42% for Sassy Saints
Sassy Saints’ product page was losing buyers at the moment of decision. We redesigned the above-the-fold experience to lead with clarity, trust, and a persistent mobile CTA - driving a 42% lift in conversion rate.
Overview
Sassy Saints is a premium pet accessories brand with a loyal customer base and strong organic traffic. They came to us with a specific problem: shoppers were landing on their product pages but not converting. The brand was strong and the products were desirable - the friction was in the page experience itself. Above the fold led with lifestyle imagery rather than the key buying signals. On mobile, the Add to Cart button disappeared the moment a user started reading the description. Social proof was buried below the fold, and pricing lacked the clarity needed to build confidence at the point of decision. We identified the product page as the single highest-leverage place in the funnel and rebuilt it from the ground up.
Before & After
Product Page - Above the Fold Redesign
Hypothesis
The product page was leading with lifestyle imagery rather than buying signals. Price, variant options, and the Add to Cart button were pushed below the fold - causing shoppers to drop off before they could act.
Goal
Bring the key buying signals above the fold - product name, variant selector, pricing with savings callout, and a clear Add to Cart - and introduce a persistent mobile CTA to capture intent throughout the page.
Results
We redesigned the product page hero to lead with the product name, a savings callout, and dual Add to Cart buttons - all visible on load. A sticky CTA bar on mobile removed the biggest friction point in the mobile funnel.
The product page was leading with lifestyle imagery rather than buying signals. Price, variant options, and the Add to Cart button were pushed below the fold - causing shoppers to drop off before they could act.
Bring the key buying signals above the fold - product name, variant selector, pricing with savings callout, and a clear Add to Cart - and introduce a persistent mobile CTA to capture intent throughout the page.
We redesigned the product page hero to lead with the product name, a savings callout, and dual Add to Cart buttons - all visible on load. A sticky CTA bar on mobile removed the biggest friction point in the mobile funnel.
We’ve been working with Byteex for a while now across development, CRO, and marketing, and honestly, they’ve been amazing. The team really understands what it means to run an ecommerce brand. They don’t just throw random ideas around. They look at data, fix what matters, and come up with smart ways to grow.
Sem Buitelaar
Co-Founder & CEO, Sassy Saints
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