Terms of Service

Last Updated: April 9, 2026

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“you,” “your,” or “Client”) and Byteex Ltd (“we,” “us,” “our,” or “Byteex”), a limited company registered in Cyprus, governing your access to and use of the website located at https://byteex.co and all its subdomains (collectively, the “Site”) and any services we provide.

By accessing the Site, scheduling a consultation, or engaging our services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must discontinue use of the Site and our services immediately.

We reserve the right to update these Terms at any time. Changes become effective upon posting to this page with an updated “Last Updated” date. Your continued use of the Site or services after changes are posted constitutes acceptance of the revised Terms.

2. Description of Services

Byteex provides conversion rate optimization (CRO), website optimization, A/B testing, user experience audits, landing page design, and related digital marketing and software services (“Services”) primarily for ecommerce and direct-to-consumer (DTC) brands.

The specific scope, deliverables, timelines, and fees for any engagement are defined in a separate proposal, statement of work, or service agreement (“Service Agreement”) between you and Byteex. In the event of a conflict between these Terms and a Service Agreement, the Service Agreement shall prevail for matters specific to that engagement.

We reserve the right to modify, suspend, or discontinue any aspect of our Services at any time with reasonable notice to active clients.

3. Eligibility

You must be at least 18 years of age and have the legal authority to enter into a binding agreement to use our Site and Services. By using the Site, you represent and warrant that you meet these requirements.

If you are using the Site or engaging our Services on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

4. Client Obligations

When you engage our Services, you agree to:

Provide timely access to your website, analytics platforms, and other systems necessary for us to perform our work
Provide accurate and complete information about your business, products, and goals
Respond to communications and requests for approval within reasonable timeframes
Designate a primary point of contact authorized to make decisions on your behalf
Comply with all applicable laws, regulations, and platform terms of service related to your business

Delays caused by your failure to meet these obligations may impact timelines and deliverables, and Byteex shall not be held responsible for such delays.

5. Payment Terms

5.1 Fees

Fees for our Services are set out in the applicable Service Agreement. All fees are quoted in the currency specified in that agreement and are exclusive of applicable taxes unless stated otherwise.

5.2 Payment Schedule

Unless otherwise agreed in writing, invoices are due upon receipt. Specific payment schedules, milestones, and deposit requirements will be detailed in the Service Agreement.

5.3 Late Payments

Late payments may incur interest at the rate of 1.5% per month (or the maximum rate permitted by law, whichever is lower) on the outstanding balance. We reserve the right to suspend work on any project with overdue payments until the balance is settled.

5.4 Payment Processing

Payments are processed through third-party payment processors such as Stripe. By making a payment, you agree to the payment processor's terms of service. We do not store complete payment card details on our servers.

5.5 Refunds

Due to the nature of our Services (custom strategy, research, and implementation work), fees for completed work are generally non-refundable. Refund policies for specific engagements, if any, will be detailed in the Service Agreement.

6. Intellectual Property

6.1 Our Intellectual Property

All content on the Site — including text, graphics, logos, icons, images, designs, software, and code — is the property of Byteex Ltd or its licensors and is protected by copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, create derivative works of, publicly display, or otherwise use any content from the Site without our prior written consent.

6.2 Methodologies and Tools

Our proprietary methodologies, testing frameworks, processes, templates, and tools developed prior to or independently of any client engagement remain the exclusive property of Byteex. Nothing in these Terms or any Service Agreement transfers ownership of our pre-existing intellectual property to you.

6.3 Client Deliverables

Upon full payment of all applicable fees, you will own the final deliverables created specifically for your engagement (such as custom designs, landing page assets, and copy) as specified in your Service Agreement. We retain the right to use anonymized or aggregated learnings from our work for internal improvement and general knowledge.

6.4 Client Materials

You retain ownership of all materials, data, brand assets, and content you provide to us. By providing such materials, you grant us a limited, non-exclusive license to use them solely for the purpose of performing the Services.

7. Confidentiality

During and after the course of any engagement, both parties agree to keep confidential any proprietary or non-public information received from the other party (“Confidential Information”), including but not limited to business strategies, financial data, analytics, customer data, conversion rates, and technical information.

Confidential Information does not include information that:

Is or becomes publicly available through no fault of the receiving party
Was already known to the receiving party prior to disclosure
Is independently developed without reference to the disclosing party's Confidential Information
Is lawfully received from a third party without restriction
Is required to be disclosed by law or court order (with reasonable prior notice to the disclosing party where permitted)

Confidentiality obligations survive the termination of any engagement for a period of two (2) years.

8. Testimonials and Case Studies

With your explicit written consent (as documented in our Service Agreement), we may use your name, company name, logo, website, and feedback to create testimonials, case studies, and portfolio entries on our Site and marketing materials.

You may revoke this consent at any time by contacting us at hello@byteex.co. Upon revocation, we will remove the materials within a reasonable timeframe, though we cannot control third-party caches or copies made prior to removal.

9. Prohibited Use

You agree not to use the Site or our Services to:

Violate any applicable law, regulation, or third-party rights
Transmit any material that is unlawful, harmful, threatening, defamatory, or otherwise objectionable
Interfere with, disrupt, or attempt to gain unauthorized access to the Site, servers, or networks
Use automated systems, bots, or scrapers to access, collect, or extract data from the Site
Attempt to reverse-engineer, decompile, or disassemble any software or technology used on the Site
Impersonate any person or entity, or misrepresent your affiliation with any person or entity
Use our work, deliverables, or strategies to resell or provide competing CRO or optimization services to third parties

10. Disclaimers and No Guarantees

10.1 No Guaranteed Results

While we use data-driven strategies and industry best practices to optimize your website and improve conversion rates, we do not and cannot guarantee specific results, revenue increases, conversion rate improvements, or return on investment. Results depend on numerous factors outside our control, including but not limited to your product, pricing, market conditions, traffic quality, and business operations.

10.2 "As Is" Basis

The Site and its content are provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

10.3 Third-Party Services

We are not responsible for the performance, availability, or policies of third-party platforms, tools, or services used in connection with our work (including but not limited to Shopify, Google Analytics, Calendly, Stripe, and advertising platforms).

11. Limitation of Liability

To the maximum extent permitted by applicable law:

Byteex shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, business opportunities, or goodwill, arising out of or related to your use of the Site or our Services
Our total aggregate liability for all claims arising out of or related to these Terms or any Service Agreement shall not exceed the total fees paid by you to Byteex in the twelve (12) months preceding the event giving rise to the claim
These limitations apply regardless of the legal theory upon which the claim is based, whether in contract, tort, negligence, strict liability, or otherwise

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud or fraudulent misrepresentation.

12. Indemnification

You agree to indemnify, defend, and hold harmless Byteex Ltd, its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:

Your breach of these Terms
Your use of the Site or Services
Your violation of any applicable law or third-party rights
Any materials, data, or content you provide to us
Any dispute between you and a third party related to the Services

13. Termination

13.1 Termination by You

You may stop using the Site at any time. Termination of active Service engagements is governed by the applicable Service Agreement.

13.2 Termination by Us

We may suspend or terminate your access to the Site or Services at any time if you breach these Terms, fail to make timely payments, or for any other reason with reasonable notice, except in cases of material breach where immediate termination may be necessary.

13.3 Effect of Termination

Upon termination:

All outstanding fees for work completed become immediately due and payable
You must cease using any Byteex proprietary materials, methodologies, or tools
Confidentiality obligations survive as stated in Section 7
Sections that by their nature should survive termination (including Intellectual Property, Confidentiality, Limitation of Liability, Indemnification, and Governing Law) shall continue in full force and effect

14. Force Majeure

Neither party shall be liable for any failure or delay in performing obligations under these Terms caused by events beyond its reasonable control, including but not limited to natural disasters, pandemics, war, terrorism, government actions, internet or power outages, or failures of third-party services. The affected party shall use reasonable efforts to mitigate the impact and resume performance as soon as practicable.

15. Governing Law and Disputes

15.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the Republic of Cyprus, without regard to its conflict of law provisions.

15.2 Dispute Resolution

In the event of any dispute arising out of or relating to these Terms, the parties agree to first attempt to resolve the dispute through good-faith negotiation. If the dispute cannot be resolved within thirty (30) days of written notice, either party may proceed to binding arbitration or litigation.

15.3 Jurisdiction

Any legal proceedings shall be brought exclusively in the courts of Paphos, Cyprus, and both parties consent to the personal jurisdiction of such courts.

16. General Provisions

16.1 Entire Agreement

These Terms, together with any applicable Service Agreement and our Privacy Policy, constitute the entire agreement between you and Byteex regarding the subject matter herein and supersede all prior or contemporaneous communications and proposals.

16.2 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

16.3 Waiver

The failure of Byteex to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

16.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. Byteex may assign its rights and obligations without restriction, including in connection with a merger, acquisition, or sale of assets.

16.5 Notices

All notices under these Terms should be sent to hello@byteex.co. We may send notices to you at the email address associated with your account or engagement.

17. Contact Us

If you have any questions about these Terms of Service, please contact us:

Byteex Ltd

Email: hello@byteex.co
Address: Gladstonos 16, Paphos, 8046, Cyprus
Website: https://byteex.co

Effective Date: This Terms of Service is effective as of the date indicated at the top of this document.

Version: 1.0

Language: This Terms of Service is provided in English. In case of any discrepancy between translations, the English version shall prevail.