Custom Gaming PCsHow We Increased Mobile Conversions by 170% for AftershockPC
AftershockPC’s product and collection pages were losing buyers before they could act. We redesigned the above-the-fold experience and introduced a sticky CTA that drove a 170% lift in conversion rate.
Overview
AftershockPC is a premium custom PC brand based in Singapore with a rapidly growing international presence. They came to us with a specific problem: their product and collection pages weren’t converting despite strong traffic and a well-known brand. Shoppers were arriving, browsing, and leaving — without buying. The gap wasn’t in the ads. It was in the on-page experience. Product cards on the listing page gave buyers no way to quickly differentiate models, and the product page buried the buying decision below the fold. On mobile, the Add to Cart button disappeared the moment a user started reading specs. We identified these as the three highest-leverage points in the funnel and rebuilt them from the ground up.
Before & After
Product Page — Above the Fold Redesign
Hypothesis
The product page hero was leading with brand imagery rather than buying signals. The GPU spec badge, savings callout, and Add to Cart button were all below the fold — causing shoppers to scroll past their decision point or leave without buying.
Goal
Surface the key buying signals above the fold — GPU spec, price with savings, and a clear Add to Cart — and make specs easier to navigate so shoppers can find the right configuration without friction.
Results
We redesigned the PDP hero to lead with the GPU badge, a “You save $X” callout, and dual Add to Cart buttons — all visible before any scrolling. We also reorganised product specs into Specifications / Description tabs with a collapsible selection drawer, reducing configuration friction.
The product page hero was leading with brand imagery rather than buying signals. The GPU spec badge, savings callout, and Add to Cart button were all below the fold — causing shoppers to scroll past their decision point or leave without buying.
Surface the key buying signals above the fold — GPU spec, price with savings, and a clear Add to Cart — and make specs easier to navigate so shoppers can find the right configuration without friction.
We redesigned the PDP hero to lead with the GPU badge, a “You save $X” callout, and dual Add to Cart buttons — all visible before any scrolling. We also reorganised product specs into Specifications / Description tabs with a collapsible selection drawer, reducing configuration friction.
Byteex felt like part of our team from day one. They took the time to understand our brand, goals, and challenges, using their AI-driven eCommerce expertise to optimize our Shopify store. The result? A better user experience and higher conversions. Their strategic mindset and commitment to excellence make them an invaluable partner.
Ryan Merrett
CEO, AftershockPC
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