Custom apps.Built to fit.
Public and custom Shopify apps that do exactly what you need - from a bespoke feature for your store to a full product on the App Store.
Trusted by 100+ DTC brands worldwide
The problem
When no app on the store fits.
The reasons brands come to us for apps.
The feature doesn't exist.
You need something specific to your business that no off-the-shelf app offers. We build it as a private app for your store.
You've got a product idea.
You want to launch your own app on the Shopify App Store. We take it from concept to approved, revenue-generating product.
Existing apps are a tax.
Stacking apps means recurring fees, conflicts, and slowdowns. A focused custom app can replace several and pay for itself.
How it works
From idea to installed.
Product thinking plus solid engineering.
Define
We shape the idea into a scoped product - core features, data model, and how it plugs into Shopify.
Build
We build on Shopify's app framework with secure OAuth, webhooks, and Polaris UI where it fits.
Test
We test against real store data and edge cases, and prep everything App Store review requires.
Launch
We ship - installed on your store or submitted to the App Store - and support it as it grows.
What we build
Any app your store or business needs.
- Private store apps
- Admin extensions
- Internal tooling
- Bespoke features
- App Store products
- Billing & plans
- Onboarding flows
- Listing & assets
- OAuth & sessions
- Webhooks
- GraphQL Admin API
- Background jobs
- Analytics
- Performance
- Maintenance
- Feature roadmap
Apps and products we've built
See more results from our clients.
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Frequently Asked Questions
What's the difference between a custom and public app?
A custom (private) app is built for and installed on your store only. A public app is listed on the Shopify App Store for any merchant to install - useful if you're building a product business. We build both.
Do you handle App Store submission?
Yes. We build to Shopify's requirements, implement the Billing API, prepare your listing assets, and manage the review process through to approval.
Do you maintain the app after launch?
Yes. Apps need upkeep as Shopify evolves and your needs change. We offer maintenance and feature retainers so your app keeps working and improving.
Can a custom app replace several paid apps?
Frequently. Consolidating overlapping features into one focused app cuts monthly fees, removes conflicts, and speeds up your store. We'll assess whether it pays off before you commit.
Is my store data secure?
Security is built in - proper OAuth, scoped access, verified webhooks, and least-privilege data handling. We follow Shopify's app security requirements throughout.
See If We're a Fit
When you book a call, you're not speaking to a salesperson. You're speaking to the founders. Tell us where you're at, we'll tell you exactly what we'd do. No fluff, no pressure.
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