Cleaning ProductsHow We Grew Conversions by 72% for Molly Maid Shop
Molly Maid Shop’s homepage and product pages were failing to convert visitors who already trusted the brand. We rebuilt both experiences from the ground up - driving a 72% lift in conversion rate and a 58% increase in revenue per visit.
Overview
Molly Maid Shop is the e-commerce arm of one of the most trusted cleaning brands in the world. They came to us with a problem that was costing them on every page: visitors who already recognised and trusted the brand were landing on the site and not buying. The homepage wasn’t connecting brand credibility to product value - it led with imagery rather than the reasons to shop. On product pages, the buying decision was buried below the fold, mobile CTAs disappeared on scroll, and there was no urgency or social proof at the moment buyers needed it most. We tackled both pages simultaneously, treating the homepage as the trust-builder and the product page as the conversion engine.
Before & After
Homepage - Hero & Above-the-Fold Redesign
Hypothesis
The homepage was acting as a brand brochure rather than a conversion entry point. Visitors who already recognised the brand had no clear path to purchase - no featured products, no value proposition, and no social proof above the fold.
Goal
Transform the homepage hero into a conversion driver by leading with a benefit-focused headline, clear product categories, and trust signals - giving every visitor an immediate reason to explore and buy.
Results
We rebuilt the hero around intent: benefit-led headline, featured product categories, star ratings, and a clear primary CTA all visible on load. The redesign turned brand familiarity into purchase momentum.
The homepage was acting as a brand brochure rather than a conversion entry point. Visitors who already recognised the brand had no clear path to purchase - no featured products, no value proposition, and no social proof above the fold.
Transform the homepage hero into a conversion driver by leading with a benefit-focused headline, clear product categories, and trust signals - giving every visitor an immediate reason to explore and buy.
We rebuilt the hero around intent: benefit-led headline, featured product categories, star ratings, and a clear primary CTA all visible on load. The redesign turned brand familiarity into purchase momentum.
Their deep understanding of e-commerce strategy, customer journey, and conversion optimisation has helped us scale our sales. What impressed us most was their data-driven approach to advertising - every campaign was backed by insights, and they were quick to adapt based on performance.
Kanika Srivastava
Director at Molly Maid
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